
Buy low and sell high!
Are we at Shares Under Ten disaster tourists? Or do we simply wait patiently until a share has been punished so severely that an interesting opportunity emerges? Perhaps we are a little of both. That is simply how the stock market works. Shares rise and shares fall. Yet one thing continues to stand out: once a share begins to fall sharply, investors, analysts and the media often follow one another. Sentiment becomes increasingly negative and, before long, nobody seems to want the share anymore. That is precisely when we ask the most important question: is the sell-off really justified? We are not looking for shares that everyone already likes and where all the good news may already be reflected in the price. We look for shares that have fallen out of favour, dropped significantly and may have become oversold. After all, one of the oldest stock-market principles still holds true: Buy low and sell high. Call us disaster tourists, bargain hunters or contrarians. We do not mind. At Shares Under Ten, we look at the figures, the valuation and the risks — and, above all, at what could happen if sentiment turns. With that in mind, we are now taking a position in TomTom. The share currently has few friends, which is precisely why it caught our attention. Will it become our next major winner? Nobody knows, and there are no guarantees in the stock market. What we do know is that some of the best opportunities arise when almost nobody else is prepared to see them. TomTom is one such share TomTom has everything it needs to become one of the most interesting technology companies listed in Amsterdam. For years, the company has been developing new technology, entering into partnerships with major international businesses and investing heavily in the maps and software of the future. Strategically, it has made significant progress. Financially, however, the rewards have taken longer to emerge than investors had hoped. It is therefore no coincidence that the share price has fallen to its lowest level in more than twelve years. In recent years, TomTom deliberately chose to invest heavily in a new mapping platform, AI solutions and software for the automotive industry. This pushed the expected return to revenue growth further into the future on several occasions, damaging investor confidence and sending the share price sharply lower. In the view of Shares Under Ten, that has created an interesting entry point. If these investments begin to pay off from 2027 onwards, the current valuation could prove far too low. In the stock market, disappointment and opportunity often sit remarkably close together. Shares Under Ten is adding 500 TomTom shares to the portfolio. Transformation For many years, TomTom was best known as a manufacturer of portable satellite-navigation devices. Around 2008, the company was even the global market leader in this category. That market collapsed, however, when smartphones offering free navigation through Google Maps and Apple Maps became the norm. Although many investors still associate TomTom with that shrinking consumer business, the company has changed fundamentally over the past decade. Today, it no longer generates most of its revenue from hardware, but from software, digital maps and location data. Car manufacturers use TomTom’s technology for integrated navigation, traffic information and map updates, and increasingly for advanced driver-assistance systems. The company also supplies maps and location platforms to software developers and businesses that incorporate location data into their own applications. This transformation is set to go a step further in the coming years. TomTom no longer wants to be merely a supplier of navigation software; it aims to become a global platform for high-quality location data. The company is digitising roads around the world down to individual lane level and building a map that is updated continuously and automatically. This data is useful not only for navigation, but also for AI applications, software-defined vehicles and, eventually, autonomous driving. With products including the TomTom Agent Toolkit, the company is also targeting the AI market more directly. Large language models can process enormous quantities of information, but they do not automatically possess reliable knowledge of the physical world. TomTom wants to provide that missing link: current and highly accurate information about roads, lanes, traffic conditions and locations, enabling AI systems to make safe and reliable decisions beyond the digital world. Results Shares Under Ten is cautiously positive about TomTom’s second-quarter results. Revenue fell by 8% to €134.6 million, primarily because of weakness in the automotive market, the expiry of older vehicle programmes and the continued contraction of the Consumer division. Enterprise, by contrast, held up well. Despite the lower revenue, profitability improved markedly. The gross margin increased from 88% to 90%, operating expenses fell by almost a quarter and TomTom recorded an operating profit of €8.5 million, compared with a loss of €19.8 million a year earlier. At the bottom line, the company posted a net profit of €7.2 million. There is an important caveat. A relatively large proportion of development costs was capitalised in the first half of 2026, while more costs will be recognised directly in the income statement during the second half. This is also visible in the cash-flow figures. Free cash flow was negative €8.5 million in the second quarter and negative €10.5 million over the first half. TomTom nevertheless expects, as usual, to generate most of its cash flow during the second half of the year and has maintained its forecast for positive free cash flow across 2026 as a whole. For investors, the Automotive backlog remains especially important. It stood at €2.4 billion at the end of 2025 and represents expected revenue from contracts already secured, typically recognised over a period of eight to twelve years. New orders therefore feed through to reported revenue only gradually. This also explains why management remains positive about the longer term despite weak current revenue trends. CEO Mike Schoofs expects new vehicle programmes, Orbis Maps and AI applications to return the company to growth from 2027. For
















